Founders, Ralph and Sheri Ramirez, have been dance and marriage
partners since 1989. Ralph, from New York City, and Sheri
from Saginaw, Michigan have performed throughout the world
together on stage and television.
Some of their stage credits include "Easter Extravaganza"
- Radio City Music Hall, New York; "Grand Hotel"
- New York; "Peter Maxwells Ballroom Dance Theatre"
- World Tour and United States Tour; "American Ballroom
Theatre" - United States Tour; "Gotta Dance"
- Shubert Theatre, Philadelphia, PA; "American Glitz"
- Guam. Television credits include: " Sabado Gigante",
"Star Search", and "Latin Star Search".
Prior to forming their partnership, Ralph competed in the
International Latin, winning several titles, and Sheri competed
in the American Rhythm.
In 1994, they moved to Jacksonville to start a family. Shortly
thereafter, they began to work on their "project"
which is now known as Boleros. When asked how the concept
of Boleros came about, they will tell you there are many reasons.
The concept of Boleros was born because of their love of
partnership dancing, which they want to pass on to their children
and generations to follow -- and out of necessity, as they
feel people need an escape. Ralph and Sheri said the idea
was actually conceived while they were doing a show in Guam
in 1989 at a gorgeous facility called the Sandcastle. They
were so impressed by the grandeur of the place they thought
one day they would like to create a place just as grand for
Ballroom dancing. With that thought in mind, as time went
on, the concept evolved until it included relaxation and rejuvenation
They thought of their idea as sort of a step back in time
but with a modern-day twist. So once they were settled in
Jacksonville, the plan unfolded. Instead of taking on such
an enormous project, they thought it wise to learn the relaxation
and rejuvenation end of it - hence the first business, Trompe
Loeil Aveda Concept Salon and Spa, which opened in 1994.
For the next several years, Ralph and Sheri began to make
their dream a reality. First, they felt it absolutely necessary
to have adequate space for people to learn and practice ballroom
dancing, and they felt it necessary for lessons to be affordable,
with no contracts involved. Second, they felt the need for
people to have an escape from day-to-day stress. With these
things in mind, and while in pursuit to find the perfect space,
they found an old furniture building.
After three long years of transformation, Boleros opened
its doors in April of 2000. Ralph and Sheris hard work
and determination paid off. They are proud to say they are
the first to combine a magnificent dance arena,
salon and spa, dance retail
center, and café
all under one roof. However, Ralph and Sheri would like to
point out that while they came up with the idea, they could
never have done it without the support of their family and
so many amazing people in their lives.
And even though they are proud of their accomplishments thus
far, it does not compare to how proud they are of their greatest
accomplishments of all, their son Tyler and their daughter