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The 9,600sf Grand Ballroom
Boleros is a multi-faceted 40,000 square foot building including a Grand Ballroom, Dance Center, Dancesport Dancewear Retail Center, Café Tango, and Trompe L’oeil AVEDA Concept Salon and Day Spa.

The Grand Ballroom: boasts 9,600 square feet of main ballroom space, making it one of the largest dance platforms in the U.S., and certainly here in the Southeast. The floor is fine hardwood maple, and floats gently on rubber bushings placed throughout the room. Crystal chandeliers grace the ceiling creating an elegant atmosphere. This inclusive area may be divided into three smaller, interconnected rooms. Here, in any of the three compartments or in their entirety, you may rent or reserve this world-class presentation for your wedding day or any special occasion.

Friday evenings are reserved for "Funky Fridays". Resident DJ Jonas plays all your favorite Latin, Disco/Hustle, and West Coast Swing music. There is a free class at 8:30 p.m. and dancing continues until 1 a.m. Saturday evenings are reserved for an enchanted evening of Ballroom Dancing. The evening begins at 8 p.m. with a complimentary dance class. From 8:30 - 12:30 p.m., visitors can dance to a variety of music including Ballroom, Latin, Swing, Country Western, West Coast Swing, and Hustle. The bar serves a variety of refreshments including beer, wine, soft drinks, and bottled water. There is a dress code for the Saturday evening party. A collared shirt and/or a jacket are required for men; no shorts, sneakers or blue jeans are allowed.

Studios: Serve as home to all manner of dance lessons on every day and night of the week, including Swing, Smooth Ballroom, Latin, Country Western, Hustle, Ballet, Tap, Jazz, Yoga, Tai-Chi, African, Flamenco, and many others. All ages are welcome. Our guests especially like the price! Prices for dance lessons are more than just competitive; they remain strikingly cost-effective. This is because contracts are not involved. You can relax and take one lesson at a time, whether it is a private lesson or a group class. And the dance instruction is top-shelf. Delivered by certified dance professionals whose primary goal is to guide learners into enjoying dancing, without embarrassment or reservation.

When our guests learn, they learn for fun and for wellness, in efficient time for the real world. They learn how to learn. They learn how to feel good and how to look good, both for others and themselves. Whether you are a beginner or an avid competitor, you will find what you are searching for at Boleros.

Dance Retail Store: Conveniently located next to the studios, this spacious store features Capezio, Freed, International, and Supadance. A wide range of leotards, tights, skirts, ballet shoes, tap shoes, dance sneakers, ballroom shoes, and t-shirts are always in stock for you to try on. We also have dance bags, shoe brushes, and dance music available.

Trompe L’oeil Aveda Concept Salon and Spa: The first Trompe L’oeil Salon and Spa opened in 1995 in Jacksonville Beach, now located in Sawgrass Village in Ponte Vedra. It was chosen one of the top 200 salons in the country by Salon Today magazine. In staying with the wellness theme, the Aveda Concept Salon and Spa is the perfect complement to the dance center, where we bring relaxation and rejuvenation to your daily life. A true sense of well-being, achieved through the art and practice of Aromatherapy, will stay with you long after your visit. We offer a comprehensive range of services, including the ultimate in soothing therapies, facials, total body treatments, and the very latest in beauty, make-up and hair design techniques. We’re confident that your experience with us will enhance not only your image, but also your senses and your spirit. The lifestyle product company known as Aveda is recognized worldwide, and is committed to supporting two ecosystems: the planet and the human body. Each thrives on harmony, balance, and is vitally interconnected. Aveda is continually sourcing the globe for pure plant and flower ingredients, grown without earth-polluting petrochemicals or pesticides. No other collection rivals Aveda’s performance or environmental commitment.

Café Tango: This café offers all of your favorite coffee drinks from lattés to cappuccinos in a cozy room complete with tango music.

Grand Ballroom Room Rental: This elegant 9,600 square foot chandelier-adorned ballroom is perfect for your special occasion. The room may be divided into three individual rooms depending on your needs. Catering is also available.

  • Rental Fees:

    • Before 5 p.m.:
      • 1 Ballroom: $500
      • 2 Ballrooms: $700
      • 3 Ballrooms: $900

    • After 5 p.m.:
    • 1 Ballroom: $700
    • 2 Ballrooms: $900
    • 3 Ballrooms: $1,100

  • Fairy Tale Theatre: Appropriate for ages three and up. Join us for a fun-filled delightful adventure as we travel into the magical world of fairy tale theatre. With musicals and stories that your children will know, our professional actors will entertain and educate your whole family. Fairy tale theatre brings to life modern interpretations of traditional fairy tales. Call us today to make your reservation.

    • Rates: $5 per person. Groups with 10-49 people receive 10% discount; groups with 50-149 people receive 20% discount; groups with 150+ people receive 25% discount.

    • Optional: Children’s acting workshop following each performance, $3 per person. Approximately 40 minutes. A minimum of 20 children needed for workshop.


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